Reflection

The past few months have been a definite learning experience, especially through the managing of this blog. It has introduced me to the complexities of the blogosphere as well as the new digital media revolution. The Internet has become an important part of many people's lives, and the many facets of communication that employs it have become even more popular than their traditional counterparts. Blogging, I have learned, is also an excellent form of communicating to an audience. Covering the issues in publication and design has enlightened me of the many things we should be aware of when publishing for an audience, such as sexism and privacy. Not only has it taught me about issues, but research about Facebook and Twitter privacy and credibility has given me more knowledge about using these sites. This has definitely been a learning experience.

Tradional and eMagazines

With the rise of the Internet, along with the rise in the number of people who have access to the World Wide Web - in the United States alone, 82 percent of Americans are connected to the Web and spend an average of 19 hours online (Cyberjournalist, 2010). As such, there is a lot of potential in reaching audiences through the web, especially for magazines and newspapers.

Currie Sivek (2010) writes about how traditional print craft and gourme

t magazines are turning to creating online versions of their magazines that offer a variety of graphics and visuals such as videos and user-friendly interfaces. While these online versions are more expensive, they are more interactive than print magazines, giving users more options.

When going through information in a website, readers will have a lot more choice as to how they gain meaning from the page as there are a lot of different pathways depending on their interest (Walsh, 2006). There are a lot more options to be had with an eMagazine as, with the use of touch screens, issues can be carried around with them in portable devices such as iPhones and iPads. The following image shows the visuals of an online magazine.

Image from downloadsoftware.com

This could explain why eMagazines are getting more popular than their traditional print counterparts. A survey conducted by the Magazine Publishers of America showed that 12% of all new yearly magazine subscriptions came from the Internet (Leggatt, 2010). In comparison, newsstand sales have fallen by 9.1% in the United States and magazine distribution has reduced due to cost reasons (Krashinsky, 2010).

Hence it can be seen that online magazines are steadily rising in popularity. A combination of more attractive elements and the modern technological changes are the catalysts of this shift from traditional print magazines to online variations. In order to keep up with the times, print based companies should look into moving their businesses online.

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References

Currie Sivek, S 2010, ‘Gourmet Live, Quilt eMag rethink magazines in digital form’, PBS 9 August, viewed 14 November 2010, http://www.pbs.org/mediashift/2010/08/gourmet-live-quilting-emag-rethink-magazines-in-digital-form221.html.

Krashinsky, S 2010, ‘Magazine sales hit hard at newsstands’, Globe and Mail 9 February, viewed 14 November 2010, http://www.theglobeandmail.com/report-on-business/magazine-sales-hit-hard-at-newsstands/article1460947/.

Leggatt, H 2010, ‘MPA: Internet largest subscription source for magazine’, BizReport 13 July, viewed 14 November 2010, http://www.bizreport.com/2010/07/mpa-internet-largest-subscription-source-for-magazines.html#.

New report: Internet more important than newspapers but still not trustworthy 2010, Cyberjournalist, viewed 14 November 2010, http://www.cyberjournalist.net/new-report-internet-more-important-than-newspapers-but-still-not-trustworth/.

Walsh, M 2006, ‘The ‘textual shift’: Examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24–37.

The credibility of Twitter

The creation of social networking sites has allowed individuals to create profiles of themselves online and interact with other user profiles. But as is the case with all things online, there is total animosity – you never know who you could be talking to online. That is the issue being faced by Twitter, a social networking website which offers microblogging services.

Owens (2009) writes about the frequent occurrences of imposters on the site and the question of whether or not journalists should be allowed to quote users of the site for the very same reason. A new law in the state of California prevents people from impersonating others online with the intention to harm another person – so there is now a legal way of dealing with these impersonators (Gaudin, 2010). New York and Texas are soon to pass this law as well.

While this does take a step in preventing fraud on the internet, it still brings up the question of whether there should be a new code of journalism ethics to encompass the credibility of digital media. In fact, the standards editor of the New York Times has declared that no Times reporter is allowed to use the word ‘tweet’ as it has not yet acquired the status of standard English (English, 2010). English (2010) goes on to describe how a report released by the Organization for Economic Cooperation and Development stated that the information on the Internet has the potential to spread rumours and incorrect information.

Not only that, information on Twitter is not exactly complete as it has a maximum of 140 characters. It can be concluded that while Twitter has become an excellent platform of communication, and that steps have been taken to grade the authenticity of its celebrity users, for the time being it is better for journalists to avoid using it as a source of information for their reporting.

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References

English, K 2010, ‘English: Is Twitter a threat to journalistic credibility?’, Star 19 June, viewed 13 November 2010, http://www.thestar.com/opinion/publiceditor/article/825223--english-is-twitter-a-threat-to-journalistic-credibility.

Gaudin, S 2010, Facebook and Twitter acquire new bill that kicks out imposters, Techworld, viewed 13 November 2010, http://news.techworld.com/security/3239081/facebook-and-twitter-acquire-new-bill-that-kicks-out-imposters/?olo=rss.

Owens, S 2009, How celebrity imposters hurt Twitter’s credibility, PBS, viewed 12 November 2010, http://www.pbs.org/mediashift/2009/02/how-celebrity-imposters-hurt-twitters-credibility051.html.

Facebook and data protection

In the world of social networking, Facebook is undeniably the most popular platform for connecting with friends and family. The amount of information put up by individuals on the website is extensive – ranging from e-mail addresses to self portraits and locations of studying and working institutions. Hence it is in the best interests of society that the website be professional with protecting the privacy of its users.

However, a recent discovery by Wall Street Journal showed that information contained on the website was being sent by third party applications to external companies who create databases of people and trace them online (ABC News, 2010).

This unnerving bit of news brings up the question of just what the Facebook team is doing to protect the well-being of its users. The recently passed Malaysian Personal Data and Protection Act 2010 appears to be one way in which the Malaysian government aims to provide a safeguard to “regulate the processing of personal data” (Chia & Woo, 2010). Datuk Seri Dr Rais Yatim, the Information, Communication, Culture and Arts Minister, says that the bill aims to protect personal information such as religious affiliation, health and physical appearance (The Star Online, 2010).

However, social networking sites such as Facebook and Twitter are not included in the act as they are not commercial transactions (Foong, 2010). Because the government does not regulate these sites, it is impossible for them to control the data being presented there. Conversely, the Act does help when it comes to companies who want to use their clients’ personal information, as it requires their consent.

In order to protect the privacy of their users social networking sites should provide a walkthrough for its users and guide them in a step by step manner through their privacy options. A straightforward walkthrough which should be taken by all users should be done as it was found that most Facebook users are not aware of their privacy options.

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References

ABC News 2010, ‘Facebook admits privacy breach’, 19 October, viewed 11 November 2010, http://www.abc.net.au/news/stories/2010/10/19/3042594.htm.

Chia, B & Woo, WK 2010, Introduction to the Malaysian Personal Data and Protection Act 2010, Wong & Partners, viewed 11 November 2010, http://www.worldwideerc.org/gov-relations/global-tax-legal/Employment%20Law/Introduction%20to%20the%20Malaysian%20Personal%20Data%20Protection%20Act%202010.html.

Foong, CL 2010, ‘Personal data and the law’, Star 14 November, viewed 11 November, http://xes.cx/?p=4698.

Star Online 2010, ‘Parliament: Personal Data Protection Bill passed’, 5 April, viewed 11 November 2010, http://thestar.com.my/news/story.asp?file=/2010/4/5/nation/20100405210518&sec=nation.

Sexism and cultural context

In the Guardian article ‘Time to Kick the Sexism out of Advertising’ by Kathryn Perera, she writes about sexism evident in advertisements, especially around the time of the 2010 World Cup. She also criticises the United Kingdom’s Advertising Standards Agency (ASA) for the way it regulates content in advertisements allowed to be shown to the public. Her stand is obvious – why is there not more consideration for sexist content in advertising and how it may offend?

This situation is an example of how cultural and situational contexts should be taken into consideration when creating messages for an audience. As mentioned by Schriver (2006), readers naturally bring a lifetime of information with them in order to interpret verbal and visual cues. Especially now with the rise of feminist movements, more people are being educated that it is degrading to stereotype genders. In this case, the issue is sexism, which is seen through the use of women in advertisements as “… sex objects, domestic archetypes, or pure props in male-driven scenarios” (White, 2010). However, there is also sexism towards men, whereby they are portrayed as brainless and unable to perform household chores such as cooking and cleaning (Edaburn, 2009). However, sexism towards women is more evident than that towards men. The following is a video which parodies the typical route taken by most advertisements which stereotypes male and female types.

Many women and men find sexism offensive, which may in turn bring a negative reaction towards the advertisement in question as all sexist portrayals are degrading. The Malaysian Code of Advertising Practice 2008 states that “advertisements must not identify or type each particular … sex with vocations, traditional values and backgrounds”. Therefore, advertisers in Malaysia are expected to take into account that sexism in their advertisements is offensive to the Malaysian public.

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References

Edaburn, P 2009, Does sexism still reign in TV advertising?, The Moderate Voice, viewed 9 November 2010, http://themoderatevoice.com/27132/does-sexism-still-reign-in-tv-advertising/.

Perera, K 2010, ‘Time to kick the sexism out of advertising’, Guardian 29 June, viewed 6 November 2010, http://www.guardian.co.uk/commentisfree/2010/jun/29/kick-sexism-out-of-advertising.

Schriver, KA 1997, Dynamics in document design: Creating texts for readers, Wiley Computer Pub., New York.

White, D 2010, Selling stereotypes: Sexism in advertising, University of Missouri-Kansas City, viewed 9 November 2010, http://info.umkc.edu/womenc/2010/10/18/selling-stereotypes-sexism-in-advertising/.